Simone Louise wanted to create a supportive community of like-minded women, encouraging and empowering one another to live their best, healthiest lives. Through Simone Louise Health & Fitness, she combines workouts, personal training, meal planning and community support with weekly motivation and lots of fun to keep you on track to achieve your goals. As a mum to three young boys, she knows all too well the importance of creating a healthy lifestyle for the whole family. Here she talks to The Natural Parent Magazine about the passion behind her business, the work-family balance, and her hopes and dreams for the future.
The passion: What inspired you to set up your business?
I wanted to help women find a community of like-minded people to support their efforts in leading a happier and healthier lifestyle, not just for themselves, but to be a positive role model for their families too.
The launch: How did you start out in the beginning?
I started my business as a face-to-face only service in January 2020 – just 10 weeks later, the first wave of COVID hit and then came the mass learning process of everything digital and online!
The innovation: What was the biggest breakthrough for you with your business?
My biggest breakthrough was upskilling into the digital world and really understanding that the power of the digital environment can help your message be heard on so many different levels that were not utilised effectively in the past.
Yin and Yang: How do you balance work and family?
This is exactly what I demonstrate on a daily basis! I love sharing everything about healthy lifestyles – I’m a mum to 3 young boys, my husband is a shift worker and I also have a corporate career… Planning is the key to make it all work and ensuring that you look after yourself so you have the energy to look after others.