The drive: What challenges have you overcome?
We had major inventory shortages during COVID, which was a nightmare, but we adapted and at that time designed and produced the sitz soak. Cashflow and managing inventory is also tricky in a physical products business. It takes a long time for the products to be designed, made and to ship, so you need to be constantly planning ahead.
For better or worse: What are the pros and cons of running your own business?
I love the creative side and new product development is my absolute favourite thing. Taking an idea through to a finished product is so satisfying and exciting. I have an amazing graphic designer who I’ve been working with for over 5 years now and he totally understands and manages to turn my ideas and drawings into exactly how I pictured them.
I also love meeting our customers. We do interact a lot with our customers over social media and electronic means, but I absolutely love attending the PBC expos and being able to show and explain our products to expectant parents.
As for cons, I’ve got to say that it’s very difficult to switch off from my business in my head. I have an office at home, and I think that can sometimes impact my time with my family when I decide to ‘just log on for 5 minutes to check…….’, which then turns into 45 minutes and beyond.
Hopes and dreams: What next?
I just want to keep doing what I love and feel confident enough to hand over the stuff that I don’t love to others. I find it hard to delegate but as we grow, I’m finding that I have no choice.
Visit the Ninja Mama website to find out more and to browse their range of products. You can also connect with them on Facebook and Instagram.
