Your beautiful baby’s tiny hands and feet grow so quickly, and in the blink of an eye you have a toddler running around. Angel Lane offers new parents the chance to capture this precious moment in time with a keepsake of your little one’s hands and feet, with gold, silver, pewter and pearl castings. Megan Walton, owner of Angel Lane, has a passion for designing and creating the perfect gifts and keepsakes that you can treasure forever.
The passion: What inspired you to set up your business?
Angel Lane was born out of the desire to fulfill my creative passion and, as a new mum, allowing me to work around my family.
Having had my 1st son’s tiny hands and feet cast when he was 5 weeks old, knowing they grow in the blink of an eye, I quickly began to appreciate these fleeting moments were ever so precious.
Like a lot of mums, I wanted to stay home with my little family as long as possible, whilst also finding a way to earn an income to contribute to our growing family.
The launch: How did you start out in the beginning?
Venturing around a baby expo, my young toddler in tow and also heavily pregnant with my 2nd son, we discovered, by sheer chance, a fantastic business opportunity, based around children.
I honestly thought it was a pipe dream initially. I was already trying to navigate my way around being mum to a 16-month-old. I was also on crutches due to severe pelvic instability and 7 months pregnant. I questioned how on earth I could even contemplate anything outside my current situation, let alone starting my very own little business.
Little did I know at the time that I was about to embark on a journey into the small business world, one that would fulfil my love of children, desire to work from home, whilst allowing me to express myself creatively.
The innovation: What was the biggest breakthrough for you with your business?
As a small business owner, we relied quite heavily on a number of larger companies to purchase items from. We learned how to eliminate the need for outsourcing some major elements to our business.
We began to realise the inconvenience and added expense of using framing companies and specialty printing businesses for our name plaques. We slowly started purchasing our own equipment and began implementing our own systems, in turn allowing us to be relatively self-sufficient.
My amazing husband volunteered to undertake a framing course, reducing our need to pay expensive framing companies.