The drive: What challenges have you overcome?
I’ve faced my fair share of challenges: tech overwhelm, limited time and the pressure to “do it all”. But the biggest learning has been around getting everything done. In trying to make everything work, it can feel like keeping tight control over everything is the right thing to do, but I’ve learned that letting go is actually much more effective – in real terms and for the health and wellness of the family, and for me too!
Every conversation with a mum saying “this helped me” reminds me why I’m doing this. I’ve also had to navigate the emotional side of making choices that are eco-conscious but also budget-friendly and realistic.
For better or worse: What are the pros and cons of running your own business?
The biggest pro is being able to shape a business around our values and family life. I get to create resources that truly help people and show up authentically. It’s flexible, purpose-led and meaningful. But it’s also hard work. Wearing all the hats – creator, writer, designer, marketer – can be really busy. Reminding myself to pace and switch off consistently is just as important as getting it all done.
Hopes and dreams: What next?
I’m developing The Earth Positive Parenting Path™, our signature course supporting families to live more consciously and connected, without the overwhelm. I’m also expanding our seasonal planners, eco mama mini-guides and blog content to reach more families who want a gentler, greener way. Long-term, I’d love to host local events, give back to community projects, and collaborate with other eco-minded creators to grow a nurturing, down-to-earth movement.
Visit the Bloom Well at Home website to find out more, and connect with them on Instagram.
