Cut the Crap is all about natural hair and body products that are chemical free, plastic free and safe for the environment. Instead of using synthetic fragrances and dyes, their products are packed with rich butters, waxes and powerful essential oils. With a shared love for natural and handmade products, friends Luana and Holly set out to create their own range of products that would be gentle on sensitive and eczema-prone skin and beautifully scented, whilst also being kind to the planet. Here they share their story about the inspiration behind Cut the Crap, the pros and cons of running their own business, and their hopes and dreams for the future.
The passion: What inspired you to set up your business?
After being diagnosed with MS, Luana wanted to go on a health journey and adapt to a more holistic approach, by cutting chemicals, anything synthetic and any toxins from her life. When Holly had her last child, he was diagnosed with multiple allergies and eczema, which encouraged her to cut any chemical skincare out of their routine. The skin being the biggest organ, it absorbs whatever it comes in contact with. With regular products containing synthetic fragrances that interfere with our endocrine system, altering our hormones, at Cut the Crap, we chose to only use powerful essential oils in our range for their therapeutic benefits, as well as to fragrance our products naturally.
The launch: How did you start out in the beginning?
Holly and Luana came together after trying multiple shampoo and conditioner bars and still not being happy with the results, so they decided to do some research and formulate their own. After months of trialling different formulas, they finally found the one that started Cut the Crap Cubes.
The innovation: What was the biggest breakthrough for you with your business?
Our biggest breakthrough would have been getting our products into a retail store in the heart of Christchurch based at the Riverside Markets and launching our online store.
Yin and Yang: How do you balance work and family?
Between work and family life, it can be a struggle, but because of our close friendship, we enjoy our Cut the Crap time together, meaning catch ups are also when the magic happens. With the support of good friends and family, this enables us to attend to the many tasks involved in growing our business.