Building a Sustainable Future in the Personal Care Industry

A new era 

What started in 2008 as a single-use plastic bottle has transitioned to a bold commitment to the future. 

They exited their genesis product, bottled water, to be true to their mission and recently released a range of effective, eco-friendly personal care products, including hand and body washdeodorantssanitisers and more. The range of meticulously crafted Forever Bottles is made to be bought once and used forever in an attempt to end the vicious cycle of repeatedly purchasing plastic soap bottles and single-use cleaning bottles. Sustainability is at the forefront of the Forever Bottle design process, underpinning the journey towards circularity through a system of easily recyclable and refillable bottles that significantly reduces waste, carbon emissions and water usage.

The relaunch is designed to be complimented by refill systems that aim to make reductions to waste, carbon emissions and water footprint and provide a more sustainable offering to our previous consumer products and those of the mainstream market. 

Over the last few years, we’ve seen the rise of the refill hitting some impressive numbers, decreasing the amount of plastic being produced, conserving water and energy during manufacturing and, last but not least, making sure you’re getting value for every dollar you’re spending.

Just like you, Thankyou (and many other businesses, too) are on a constant mission to be as sustainable as possible whilst still delivering the products that you know and love at an affordable price. Thankyou’s commitment to delivering sustainability in their product relaunch sees them join many pioneering brands in the process of continuous sustainable improvement within their product offerings.

The future of Thankyou Baby

Thankyou has had a huge history in baby care, providing families with expertly developed and parent-tested products derived from natural ingredients. Someday soon, you’ll see Thankyou Baby Care, Reimagined too. But for now, while the brand works in the background on that, you can get Thankyou Baby Wipes, available in single or value packs.

The one thing that won’t change

Whilst the brand has gone under a massive packaging renovation, the one thing that won’t change is Thankyou’s relentless pursuit of its mission – to see a world where not one person lives in extreme poverty. To date, and with the help of consumers who chose to take small steps, like purchasing a Thankyou product, Thankyou has been able to create big change, like raising $18.55 million for its impact partners serving communities in need.

As the demand for sustainable and ethical personal care products continues to grow, Thankyou is proving that it is possible to create products consumers will love while also making meaningful change in the world. Thankyou offers a perfect example of how personal care can be both effective and ethically sound for those of us looking to make more mindful decisions about the products we use.


Visit the Thankyou website to find out more, and connect with them on InstagramFacebook and TikTok.

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