The drive: What challenges have you overcome?
As an emerging farming industry, we have needed to overcome a massive number of obstacles. The impact of drought, bushfires, floods, avian influenza, escalating feed prices, bird transport, processing facilities and animal husbandry have all had a significant effect on the evolution of emu farming. All these considerations and factors drove up the cost of emu farming in recent years, which in turn impacted the price of the raw materials used in Emu Tracks‘ products. Managing these economic fluctuations and ensuring a consistent supply chain has been a considerable challenge.
In addition to that, Emu Tracks, as a company, has encountered various challenges along its journey. Consistently educating and raising awareness among consumers remains an ongoing challenge that we continually strive to address. Another hurdle involves upholding the highest quality standards while ensuring our products remain natural and free from harsh petrochemicals, preservatives, and additives. This commitment to quality and purity stands as an ongoing achievement for us.
Moreover, like many businesses, Emu Tracks had to navigate the unprecedented challenges brought on by the COVID-19 pandemic. This included supply chain disruptions, changing market dynamics, and ensuring the safety of employees and customers.
Despite these challenges, Emu Tracks has continued to maintain its commitment to producing high-quality, natural Emu Oil products and expanding from a local business to a global brand. It has also navigated the complexities of entering international markets and adapting to different consumer demands and regulations.
For better or worse: What are the pros and cons of running your own business?
Pros:
- The ability to follow a passionate vision for natural-based products.
- Control over product quality and the manufacturing process.
- The huge satisfaction in seeing people benefit from the products with an improved quality of life.
- International expansion and recognition.
Cons:
- The challenges of market competition and global expansion.
- Ensuring the consistency and quality of natural products.
- Adapting to different market demands and regulations.
Hopes and dreams: What next?
Quite simply, our future hopes and dreams relate to the commitment of improving the lives of individuals suffering from various ailments by providing the opportunity to experience the benefits that Emu Oil offers. We aim to continually broaden the awareness of this remarkable Australian product to a global audience.
Visit the Emu Tracks website to find out more, and follow them on Facebook and Instagram.
