The drive: What challenges have you overcome?
Honestly, the biggest challenge has been building something I care so deeply about while also being in one of the most demanding seasons of my life.
Motherhood doesn’t come with neat schedules, long stretches of quiet time or much sleep – and neither does starting a business. There have been days where I’ve sat down to work feeling inspired and capable, and others where I’ve stared at my screen wondering how anyone does this without crying a little first.
Another huge challenge has been learning to let go of perfection. Labour and Love is so personal, and that made it tempting to keep tweaking, waiting and second-guessing myself. Learning to share things before they felt completely ready – and trusting that imperfect action is still forward movement – took a lot of courage.
There’s also the emotional side of putting your heart into something and letting people see it. This brand is deeply tied to my own experiences of pregnancy, birth and postpartum, so building it has meant being vulnerable in ways that don’t always feel comfortable. Some days I feel incredibly confident in what I’m creating, and other days I’m quietly reminding myself that everyone starts somewhere.
And then there’s the juggling – working through naps, late nights, and the occasional “I’ll just do one more thing” that turns into midnight. It’s messy. It’s loud. It’s not always graceful.
But every challenge has strengthened my connection to Labour and Love. It’s taught me patience, resilience and a lot of self-trust. And every time a woman chooses Labour and Love during such a tender season of her life, it reminds me why I started – and why it’s all worth it.
Even on the days when my hot chocolate or tea goes cold… again!
For better or worse: What are the pros and cons of running your own business?
The pros? I get to build something that truly aligns with my values, my family and the season of life I’m in. I can work around naps, emotional meltdowns, homeschooling attempts and whatever chaos the day brings. I get to choose slow growth over burnout, intention over pressure, and create something that actually feels meaningful.
Another huge pro is having an incredibly supportive fiancé. We’ve been engaged for over two years now… and two kids later (very committed, clearly 😅). He’s my biggest cheerleader, my sounding board and the calm voice reminding me that things don’t need to be perfect to be good. Having that level of support makes all the difference.
The cons? You’re never really “off”. Your brain is always quietly running in the background, even when you’re meant to be relaxing. There’s no HR department, no IT support and definitely no one stopping you from answering emails at odd hours.
You celebrate every order like you’ve won an award (happy dancing included), then immediately panic about whether you’ve forgotten something important. One minute you’re proud of how far you’ve come; the next you’re googling things like “Is this normal for small business owners?”.
But honestly? The pros outweigh the cons. Even on the messy days. Running Labour and Love has taught me so much about patience, trust and backing myself – and I wouldn’t trade that for anything.
It’s freedom, chaos, love and a lot of learning… all rolled into one.
Hopes and dreams: What next?
Right now, the plan is to keep building Labour and Love slowly, intentionally and in a way that still feels good – not rushed, not forced and definitely not bigger than this season of life allows.
There are lots of ideas floating around (some written down, some living in my head), but I’m very much in the add things only when they truly make sense phase. I want to continue offering organic, natural support for pregnancy, birth and postpartum – and to keep expanding in ways that actually help, rather than overwhelm. A few new things are coming, but I’ll keep those under wraps for now.
I’d love Labour and Love to grow into something that feels familiar and trusted – whether that’s through community connections, thoughtful offerings or simply being there when women need support during such a tender time. If it can continue to quietly show up in people’s homes and birth spaces, that feels pretty special to me.
Mostly, I want the business to keep fitting around family life, not competing with it. To grow gently. To stay grounded. And to never lose the heart behind it.
Let’s return to natural care.
Let’s choose organic where it matters.
Let’s slow down and trust the body.
Let’s honour women through pregnancy, birth and postpartum.
Visit the Labour and Love website to find out more, and connect with them on Facebook and Instagram.
