Guiding Mums to Confidence, Deep Wellbeing & Success

Yin and Yang: How do you balance work and family? 

My approach to coaching is quality over quantity, and I only work with a handful of committed, invested clients at a time. This allows me to have the energy and enthusiasm to hold space for women who are doing some deep healing work and support them wholly.  

Structuring my business in this way has been imperative, as my husband works long hours and I do the school run and take the kids to after school activities. It also allows me to work on writing projects and take care of my own emotional, mental and physical health so I can walk my talk. 

That said, I see balance as more like a constant dance than something to be achieved. Sometimes I work a lot and call on support from family, and other times I drop everything and put my family first. Either way, I try to concentrate on the balls I’m keeping in the air rather than the ones I’m dropping! 

The drive: What challenges have you overcome? 

Something no one tells new coaches is how important sales and marketing skills are. Learning how to market my coaching program has been full-on, and when I first started, I was kind of mimicking other people and trying to follow expert advice. What I’ve learned so far is that I can take action and learn the ins and outs of sales and marketing whilst also staying true to myself.  

Now, I try not to get caught up in comparison or hustle culture and trust that if I show up and do the work, the rest will take care of itself. I’ve also been working with a business coach to learn new skills around sales and marketing, which has been a great investment! 

For better or worse: What are the pros and cons of running your own business? 

There’s something addictive about running my own business! The flexibility and creativity suits me. I’ve been in jobs before that were easy and well-paid, yet felt stagnant and unfulfilling. This is something I’ve never once felt since starting my own business. 

The difficult part of running my own business is managing self-doubt and financial insecurity as not having a regular pay check can be stressful. At the same time, it’s forced me to challenge a lot of my beliefs around money and my worth, which has allowed me to grow in this area and back myself as a businesswoman.

Image credit: Tia Duck
Hopes and dreams: What next? 

My brain is full of ideas! Some of my plans include hosting journaling workshops that teach women how to do the inner work through writing (something I’ve practised myself since I was eight years old), and writing a series of eBooks on inner work, confidence and self-worth for mothers. I also have a dream to start my own podcast and interview empowered women who are doing the inner work and blazing the trail for a revolution in motherhood. 

My overarching vision stems from the belief that healed mothers play a vital role in healing the world. We are the ones raising the next generation of humans at a critical time in history. How we care for ourselves informs how we nurture those around us. 


Visit the Geordie Bull Coaching website to find out more. You can also join her supportive communities on Facebook and Instagram.

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