Lauren Bird is a specialist graphic and digital designer with experience across multi-faceted marketing campaigns, print design, digital design and branding redevelopment. She understands how great design and marketing can elevate a small business and that powerful, cohesive campaign graphics can have a long-lasting impact, and make a positive impression on the world. After years of actively listening to her clients’ needs, she has learned to decipher what businesses actually want and how to transpose this vision into something that will help you connect with your target audience. Here Lauren talks to The Natural Parent Magazine about the motivation behind what she does, the pros and cons of running her own business, and her hopes and dreams for the future.
The passion: What inspired you to set up your business?
For me, the passion came from wanting to live a life where I could work for myself. I’ve always been a designer and worked in some of the biggest fashion brands in Australia and New Zealand. I have a deep understanding of how design and marketing can elevate a small business and I wanted to help make that a reality.
The launch: How did you start out in the beginning?
I started at the end of 2019 after walking away from a job that I wasn’t feeling fulfilled in. I wanted to have a little more freedom from traditional employment.
My first design was an email for a Gift Box company. One email led to two emails and my business started to grow across digital, print and branding.
The innovation: What was the biggest breakthrough for you with your business?
I have been one of those anomaly businesses that has succeeded despite the pandemic. With everyone moving their business online and remotely, I was presented with the opportunity to service a growing industry of people who were beginning their side hustle in a lockdown reality.
Yin and Yang: How do you balance work and family?
This has been one of the biggest lessons for me as both a business owner and a new mum. I gave birth to my son in 2021 and prior to that, I was working in and on my business for up to 16 hours a day. When I was pregnant, my body really slowed me down and life with a newborn meant that I had to reassess my priorities.
Now I make sure that I am staying true to my opening hours, and I am more realistic about timelines with clients instead of pushing to turn things around immediately. Weekends are sacred – they’re our fun times.