Yin and Yang: How do you balance work and family?
For me, family always comes first. This means that some days I only have an hour or so to spend on the business. It’s about working smarter, not harder.
The drive: What challenges have you overcome?
Obviously not having prior business experience has proved to be a massive challenge for me. You really don’t know what you don’t know until you get started. I found joining mothers in business groups a wealth of information and asking other business owners questions about how they do things is a must. I’d like to get to the point that I don’t have to do it all myself, but at the moment, I’m also really enjoying learning about marketing and business administration and stock control.
For better or worse: What are the pros and cons of running your own business?
I might not be an Instagram marketing superstar, but I make sure that my products speak for themselves and let word of mouth and some brilliant shots from my followers drive the interest. In the cloth nappy industry, word of mouth and ‘friend referrals’ are so important. Getting your name out there initially is a big challenge, but when you see wonderful reviews come in time and time again it’s really such a reward. Some days are tiring and it can be hard to keep focused, but I believe in what I’m doing and that I can make a difference and that really helps keep me going.
To know that my business is directly involved in reducing landfill and leaving the planet in a better position is such a huge driver for me. Trying to balance ethics and economy is a big challenge, but it’s great that Aussie women are so concerned about their products and where and how they are made.
Hopes and dreams: What next?
EcoPeach is expanding our range with each new release. I’m hoping to find some more Australian stockists as well as a few in New Zealand. We have quite a good following in New Zealand and it’s great to see cloth nappies continue to become more and more mainstream in our region. The ideal dream would be to see cloth nappies become the norm and disposables become the outlier. As more and more parents embrace the benefits and brands continue to innovate to keep nappies easier to use, we swing the balance more and more.