The drive: What challenges have you overcome?
The most significant challenge I’ve faced was self-inflicted, especially when starting my own business. As many entrepreneurs can attest, launching a business is never an easy task. However, I decided to confront this challenge head-on.
Over the past two years, I attended local women’s lifestyle expos, and this turned out to be a transformative experience. Interacting with the wonderful people at these expos, who showed genuine interest in my brand, helped restore my confidence. Knowing that my products could positively impact their skin and boost their confidence was incredibly empowering.
Witnessing the transformation in people’s skin and the resulting increase in their self-assurance has been immensely rewarding. Overcoming my initial self-doubt and stepping into the entrepreneurial world has been a journey of growth and fulfilment. It’s a reminder that challenges can be conquered with determination and belief in the value of what you offer.
For better or worse: What are the pros and cons of running your own business?
Running your own business offers several pros and cons that impact both personal and professional aspects of life.
On the positive side, one of the significant advantages is the flexibility it provides, especially when raising a family. As a mother, I can be readily available for my boys if they are sick or have any other commitments. This work-life integration allows for a better balance between family responsibilities and business obligations.
However, along with the benefits come certain challenges. One notable con of running your own business is the relentless nature of the work. Unlike a traditional job, where you can leave work at the office, being an entrepreneur means that the business is always on your mind. There’s a constant stream of ideas to explore, new business ventures to consider, and products to develop. It can be difficult to disconnect and fully unwind, as the business demands continuous attention and dedication.
In conclusion, the flexibility to manage family life is a significant advantage of running your own business, but the downside is that it can be all-consuming, making it challenging to switch off from work mentally. Finding a healthy balance between these aspects is essential for long-term success and personal well-being.
Hopes and dreams: What next?
Looking ahead, my primary goal for Extract is to establish it as a well-known brand across New Zealand. I intend to achieve this by expanding our product range to include a body range, catering to a wider audience and providing a comprehensive self-care experience. Additionally, I’m excited to develop and introduce new products that resonate with our brand’s philosophy, attracting both existing and new customers. As part of our expansion plan, I am eager to explore opportunities to have Extract products available in stores. With dedication and innovation, I am confident that Extract will thrive and positively impact the skincare and self-care industry in New Zealand.
Visit the Extract Skincare website to find out more, and connect with them on Facebook and Instagram.
