Founded in Aotearoa, New Zealand in 2025, Raumaroke was born from a simple but powerful desire: to see Māori art represented in the everyday spaces of our lives. For Robyn Williams and Zach Carruth, it wasn’t enough to admire Māori design in galleries or special occasions; they wanted it present in the items we use every single day. Towels and blankets are part of daily life, yet Robyn and Zach struggled to find products that truly reflected who they were as Tangata Māori. Rather than compromise, they decided to create their own. Here, Robyn talks to The Natural Parent Magazine about the passion behind Raumaroke, the challenges they have overcome, and their hopes and dreams for the future.
The passion: What inspired you to set up your business?
I wanted to produce a product that worked well and looked great at the same time. I saw this as an opportunity to create something that showcased my Māori culture in different spaces.
The launch: How did you start out in the beginning?
I’m still very new to this world and I’m learning as I go. I waited until I had all of the products ready before launching, which meant it has been a slow journey to get our brand out there.
The innovation: What was the biggest breakthrough for you with your business?
Creating something that is practical, represents the maori culture and is available to everyone.
My biggest breakthrough has been creating something that is practical, represents Māori culture and is available to everyone.
Yin and Yang: How do you balance work and family?
This hasn’t been too hard as I’m very passionate and motivated to do well in all aspects of my life. I still work full time and fit the business around that, while making sure I spend time with whānau.
