The Drive: What challenges have you overcome?
Because Baby Sensory only caters for babies up to 13 months, we have a very high turnover and only have babies on average for two-three terms. This means we have to always stay on top of our marketing and advertising so that we don’t lose babies before they are too old. Previously we have spent thousands on advertising through print and social media but now that Baby Sensory has an established presence in NZ, we rely very heavily on word of mouth, therefore we don’t spend as much money on advertising.
For better or worse: What are the pros and cons of running your own business?
The pros definitely outweigh the cons.
Pros are flexibility of work hours, being able to take holidays during school holidays, being able to cancel classes when my children or I are sick. Being able to work from home.
The cons are having to make up classes after cancelling due to sickness, always worrying about getting enough babies attending the classes.
Hopes and dreams: What next?
New Zealand has just launched the next stage, Toddler Sense. My dream is to grow Toddler Sense as big or even bigger than Baby Sensory. Toddler Sense is the next programme after Baby Sensory and is for toddlers from 13 months – four years.