The drive: What challenges have you overcome?
I have a graphic design and marketing background and have run a freelance design business before, but running all the aspects of a retail business was a whole new thing. Whenever I start something new, I throw myself into it entirely. Starting a new business, it is easy to spread yourself too thin. It took a while to set up some good processes and procedures and to realise that I will never get to the end of my to-do list (and to be ok with that), but now I feel like I am in my stride and have more breathing space to think up new ideas for the business and really focus on the needs of our customers.
For better or worse: What are the pros and cons of running your own business?
I love the flexibility and autonomy that having my own business entails. Sharing my passion for well made, natural, earth-friendly products and helping families navigate those early childhood years is such a privilege. I thoroughly enjoy the daily conversations I have with parents, discussing all aspects of parenthood and early childhood education. Nothing gives me more pleasure than being able to recommend just the right book, craft idea or recipe to bring a little bit more creativity, calm, nurture and simplicity to their family life.
It can be hard to switch off when running your own business. During busy periods, I do feel like I’m working around the clock. I never want to disappoint anyone, and going above and beyond while still looking after my own family can be a delicate balance. I truly love our customers and families and will always try to assist them however I can.
Hopes and dreams: What next?
We will continue to build on our range of natural and unique products based on our values. To make it into our store, every product must have at least two of our eco values: Australian made, fair trade, non-toxic, organic, recycled and sustainable. These criteria help us stay on track when we’re handpicking the best new products for our families to enjoy.
We believe strongly in the values of Grassroots Eco Store and are proud of the rich resource we provide to parents, carers and educators to help children thrive in this ever-changing world.
Visit the Grassroots Eco Store website to find out more and to browse their range of earth-friendly products. You can also follow them on Instagram and Facebook.
