The Drive: What Challenges Have You Overcome?
We’ve faced several hurdles along the way, including cash flow issues, shipping delays, difficult customer interactions, tight financial deadlines and brand partnerships that didn’t work out. Additionally, not having a physical store posed a challenge for customers who wanted to try before they bought. To overcome this, we honed our expertise in advising on the right size and style based on foot measurements and shape and in-depth conversations with our customers who of course are very invested in finding shoes that actually fit their feet. We also participate in various expos around the country, giving people the chance to try on shoes in person when possible.
For Better or Worse: What Are the Pros and Cons of Running Your Own Business?
One of the biggest advantages is the flexibility to align our work schedules with our family needs – caring for our kids during unexpected moments, joining school activities, and working according to our own energy cycles. However, the downsides include juggling multiple roles (especially before we can afford to hire help), handling constant administrative tasks and managing the blurred boundaries between work and family life. We also face slow seasons and the challenge of taking sick days or holidays when there’s no one to cover for us.
Hopes and Dreams: What’s Next?
Looking forward, we’re excited about several new ventures. We plan to launch our own line of socks (very soon!), host more in-person events to let people try barefoot shoes before buying, and connect with health professionals who share our holistic approach to wellness – starting with foot care. Ultimately, our dream is to design our own line of barefoot shoes.
Visit the Roam Barefoot website to find out more and to shop their range. You can also follow them on Facebook and Instagram.
