Affordable Maternity & Nursing Wear Providing Style & Comfort

Flourish Maternity

Struggling to find stylish and affordable maternity and nursing wear when she was pregnant with her daughter, Alisha Harper set out to provide fellow mums and mums-to-be with a beautiful range of clothing that would make them feel and look great. At Flourish Maternity, she offers mums a wonderful range of stylish options to feel comfortable and look amazing through pregnancy and beyond, without the huge price tag. Here she shares with us her business journey so far, the challenges she has faced along the way, and her exciting future plans for Flourish.

The passion: What inspired you to set up your business? 

Being pregnant is such a special time of your life, an incredible journey from pregnancy to raising your precious little baby, and as a mum, I believe you deserve to look and feel your best while on this journey. I discovered the shortage of affordable and stylish maternity/nursing wear when I was pregnant with my daughter. The options were minimal. That was when the seed was planted and from then on, I could not shake the thought; I had to give it a go, and I wanted to provide a beautiful range of clothing that would make mums feel great without the hefty price tag.

The launch: How did you start out in the beginning?  

Slowly! It took quite some time researching different manufacturers, fabrics and styles. Then there was the website creation and business setup which I wanted to do myself, so lots of learning along the way.

Every nap time and evening I would plan. I trialed numerous different manufacturers until I found one that met my quality standards, ethical standards and were reliable.  

Flourish became my project where all my spare time went. I then fell pregnant with my second child Nate; this was the perfect opportunity to trial the initial designs for maternity and nursing once he had arrived.   

It has been a great journey and I finally launched Flourish in August 2019, after 2 years of research and design.   

The innovation: What was the biggest breakthrough for you with your business?  

I think the moment I decided I had outgrown my home office was when I realised this is getting serious. I was surrounded by boxes and I couldn’t even get to my desk. My husband Bevan and I then worked on ‘the shed’. We transformed it into a beautiful place for Flourish and it really helped separate work/family life by removing my business from inside the house.  

Once I invested in recreating the shed, I knew there was no turning back. I love my little working place and it’s awesome looking around knowing we created this space and we created this business. 

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