The Drive: What challenges have you overcome?
One of the biggest challenges has been navigating the startup journey while balancing motherhood. There’s no blueprint for building a business, and there have been many moments of uncertainty. From sourcing the highest-quality ingredients to refining the brand message and preparing for launch, every step has required patience and perseverance.
Another challenge has been social media and content creation, which can feel overwhelming as a solo founder. I’ve had to learn to let go of perfectionism and focus on progress over perfection, sharing Bhone‘s story authentically and building a community of like-minded mothers.
For Better or Worse: What are the pros and cons of running your own business?
The biggest pro is the freedom to create something deeply meaningful. I love that Bhone is built on my personal experience and that I have the ability to shape a brand that truly resonates with mothers. Seeing the excitement from women who tried and loved Bhone makes all the hard work worth it. The con is that the responsibility never stops – it’s easy to blur the lines between work and personal life, and there’s always something to do. But I remind myself that this is my pace, my journey, and my vision – and that makes it incredibly fulfilling.
Hopes and Dreams: What’s next?
Bhone Beauty launched on March 10, 2025, and my goal is to establish it as the go-to wellness brand for mothers, not just in New Zealand but across the Asia-Pacific region. I want to expand the product range to offer more functional nutrition solutions while continuing to educate and empower mothers through Bhone‘s community. Beyond products, I also see Bhone as a movement – a reminder that mothers deserve nourishment too. I hope to grow Bhone into a brand that simplifies wellness, amplifies energy, and redefines modern motherhood on a global scale, with a particular focus on the needs of mothers in New Zealand, Australia, and Asia-Pacific.
Visit the Bhone Beauty website to find out more and connect with them on Facebook and Instagram.
