The Drive: What Challenges Have You Overcome?
So so many! Fear of failure, fear of no one liking my products, the anxiety of putting myself out there – not just as a business, but as the face of my brand. Self-doubt was huge in the beginning and still creeps in at times. On top of that, I had to learn everything from marketing and advertising to product photography and e-commerce.
It was really overwhelming at times, but I kept pushing through because I believed in what I was creating. And seeing how much other mums love my products has made every challenge worth it.
For Better or Worse: What Are the Pros and Cons of Running Your Own Business?
Pros:
✔ Seeing a little dream of mine turn into something real and thriving.
✔ Making mums happy with a product that’s both stylish and practical and WORKS!
✔ The flexibility to work around my family life.
Cons:
✖ The pressure of wearing all the hats – designer, maker, marketer, customer service and more. I probably underestimated how much work this all was.
Hopes & Dreams: What’s Next?
I’m so excited for what’s ahead! I’m working on expanding into more waterproof items to help mums out with everyday life and mess. I’m also looking at introducing other personalised items. I have so many ideas and I want to shout them all out. But gosh, it’s so hard to choose which one comes next. So watch this space.
Ultimately, my goal is to grow Tiare Collab into a more stable, sustainable business – one that continues to solve mums’ problems and make mums feel excited about shopping for functional, stylish essentials for their little ones.
Visit the Tiare Collab website to find out more, and connect with them on Facebook and Instagram.
