How would you describe the benefits, both personally and environmentally, for switching to more natural and sustainable clothing?
There are truly no words to describe the feeling for both Fiona and I. Running our own business that has a purpose and contributing something positive to our community, country and the planet is super rewarding. We want to share our story and collaborate more with others. The way forward is to be radically transparent, drop our guard and help by sharing knowledge on how we can do things better together. Brands have a responsibility to design end to end and take ownership of their products after they have been sold – by being part of the solution known as the circular economy, so they don’t end up in landfill. This can only be done if we put the planet before profit.
What is most important to you as a business and what makes you unique?
We firmly believe that in putting the planet first, we are creating something special that has purpose and has been designed and thought out through the entire end-to-end process. We take ownership of our products throughout their life journey and are confident that when our products are worn, they bring joy and happiness to each and every person because the story and the quality are so good.
If you could go back and give yourself 3 pieces of advice before starting your business, what would they be?
Building a business, in hindsight, has been fun though we have made mistakes along the way. Fortunately, Fiona, my business partner, has been incredibly supportive. Part of this journey has been the learnings and I would say the most challenging has been the marketing, especially the social media, as we are both sixties’ kids and find the technology a tad daunting at times. We have never lost our passion for what we are trying to create and every dollar invested into the business we know is a good one, as there is truly no turning back to the old way of producing apparel.
What is next for Fibre for Good? What goals and dreams do you have for the future?
We are working very hard to build a full lifestyle brand that’s 100% organic and 100% chemical free across all apparel, bed and bath products. We are very excited to announce that we will be attending the Autumn Baby Show 11-12 March 2023 to be held at the Auckland showgrounds. We will be looking to meet new customers, to seek distribution partners and to share our story and our amazing natural wonder with the New Zealand community. With New Zealand being the 100% Pure capital, we are very hopeful that they are going to love our products.