The drive: What challenges have you overcome?
Gosh, starting Nourish Me Mama from scratch has been a huge journey – and one of the biggest challenges of my life! From setting up the company, sorting out insurance, navigating legal requirements, learning about marketing, finances and social media – there has been so much to figure out.
One of the biggest personal challenges for me has been getting comfortable with social media. Talking on videos, showing up on Instagram, creating content – it’s all been a big learning curve! With my niche and target market, Instagram is such a powerful way to connect with mamas, so learning how to use it properly (and confidently!) has been essential. Learning reels, SEO, algorithms – honestly, sometimes it feels like a whole new language, and I’m still learning as I go.
But every challenge has helped me grow – both personally and professionally. Building Nourish Me Mama has taught me resilience, patience and the importance of backing myself even when things feel overwhelming.
I’m proud of how far I’ve come, and I’m even more excited for where Nourish Me Mama is headed. Every step (even the messy ones!) has been worth it to be able to support beautiful mamas and little ones on their journey
For better or worse: What are the pros and cons of running your own business?
There are so many pros! Being able to genuinely do what I love – supporting mamas and their little ones and making a real difference – is honestly the biggest gift.
When a mama messages me saying she feels more energised, her morning sickness has eased with some of my practical tips or she feels more confident in her postpartum recovery, it fills my heart. Knowing I’ve played a small part in helping someone’s motherhood journey is incredibly rewarding.
Another big pro is the flexibility. I get to be my own boss, choose my hours, and most importantly, be there for my kids – whether it’s school trips, after-school activities or simply being present when they need me. Those moments are truly priceless.
As for the cons, well – it’s me, myself and I running the show! Wearing so many hats can feel overwhelming and it can get lonely at times. The business mind never really switches off, and making every decision on your own can feel daunting. But every challenge comes with a lesson and I’m grateful for it all.
Hopes and dreams: What next?
There’s so much in the pipeline for Nourish Me Mama and I’m so excited for what’s ahead! I’m currently working on building a mailing list where I’ll be sharing free recipes, tips, promotions and plenty of nourishing inspiration with my beautiful community.
I’m also in the middle of creating a series of eGuides to support mamas through pregnancy, postpartum and starting solids – practical, easy-to-use resources that you can keep and revisit as often as you need. These will be available to purchase directly from the website by end of this year!
There are a few exciting collaborations and competitions lined up too – lots of beautiful things on the horizon.
A big dream of mine? One day, I would love to create a Nourish Me Mama book – a collection of simple, nourishing recipes, tips and my journey for mamas and families to enjoy. Watch this space… the best is yet to come!
Connect with Nourish Me Mama:
🌐 Website – Learn more about Arti, her journey and the services she offers to support you through pregnancy, postpartum and baby nutrition
📸 Instagram – A growing heartfelt community where you will find real food inspiration, practical nutrition tips and empowering support for mamas
📘 Facebook – A supportive space filled with nourishing tips and heartfelt advice for mums navigating pregnancy, postpartum and early motherhood
