Silvercap Dolls aims to create beautiful dolls that encourage creative and imaginative play for children. In a landscape where plastic has become the main ingredient in children’s toys, there is a need for little ones to feel the warmth that comes from playing with natural materials like wool and cotton. Along with using locally sourced materials and recycled materials when possible, Silvercap Dolls endeavours to create dolls sustainably and with love.
The passion: What inspired you to set up your business?
Ever since I was little I dreamt of making a career from something artistic. But as life progressed part of me felt like I should get a ‘real job’. I’ve always loved kids so training to be a teacher was a natural progression.
I was working as a handwork teacher at the local Steiner school and taught doll making to Class 7 students. I saw how loved the traditional Waldorf style dolls were by children. The handmade, natural, and simple vibe of these dolls really spoke to me and I became very passionate about natural, well-made toys for children.
So aside from being inspired by the love of the actual craft, I love being my own boss and being able to work from home while being a Mama is a big drawcard.
The Launch: How did you start out in the beginning?
I started years ago while teaching, so very part-time. I sold the dolls on ETSY, and word spread mostly thanks to Instagram. I’m really glad I just jumped into it. The quality of the dolls improved as the years went on. It grew quite organically from just making them for people when I was in the mood, to making them from a more professional place.
The innovation: What was the biggest breakthrough for you with your business?
The most significant breakthrough has occurred this year. When my son was born, I developed PND and felt like I completely lost any grasp on who I was and what I wanted to do. This year I finally admitted to myself that I am an artist/artisan and not just doll making for ‘fun’ (although it is fun!). Taking myself seriously in this way has made a massive difference in how I see myself as a maker, businesswoman, and a Mama.
Yin and Yang: How do you balance work and family?
Yikes! I’m still trying to figure this out. I have a supportive family who loves hanging out with Phoenix when I need to get work done. He is also very patient, and we have worked out a little routine so I can make dolls, while he helps or plays near me. It’s my favourite thing, to craft or paint with Phoenix nearby. But we do have our moments! Flexibility is critical as are generous timeframes in regards to custom orders.