The innovation: What was the biggest breakthrough for you with your business?
In 2017, I decided to take time off paid employment, downsized my house and released some capital to provide for my cost of living. That is when I turned the knowledge from in my head into the 5-episode film series for parents wanting to take a natural approach to childbirth, breastfeeding and parenting. It is filmed documentary style, rather than simply filming a class course. I believe that parents know their child best and have included the voices of everyday mothers. The series is referenced throughout, as we do live in a world that values research and I am a published researcher myself.
The drive: What challenges have you overcome?
After the initial work to write the scripts, the greatest challenge was finding talent: mothers who were willing to let me film them and use their footage. With many short films under my belt, I enjoyed the editing work, putting all the clips together. I love the film making process and it was great to be able to be actively involved in all aspects of the production – a very time-consuming process.
For better or worse: What are the pros and cons of running your own business?
The business of video production seriously pulls on your belief in yourself, particularly as I was the presenter and editor. Once I got over myself and finished the project, the hardest part has been the marketing. There is so much in the videos it is hard to pick out the pieces to highlight. The course is hugely valuable for parents who have already had a child and would like to improve those precious moments at the start of life with their next child. First timers stepping out into unfamiliar territory will also find great information to support informed decision making. With the new challenges in our world of isolation, these videos are a huge asset for all expectant parents.