A Healthier, Happier And More Confident You

Slim By Nature

Zhanna Gee is encouraging women to slow down and listen to their bodies. She started Slim By Nature to empower women to create a lifestyle that allows them to feel and look their best, offering support, knowledge and natural products to help women lose weight the right way. She has created a simple, organic, three-step detox program, along with a supportive community of empowered, like-minded women. 

The passion: What inspired you to set up your business? 

After going through 2 serious car accidents, I was left with some back pains and injuries that restrained me from exercising the amount that I was used to, and I found myself piling on a lot of weight. I have always felt comfortable in my body – but this was the first time I felt out of control and I noticed I was no longer feeling energetic, excited, or happy. This was all as a result of gaining weight in an amount I wasn’t used to, and I realised that I wasn’t the only one.

Women around me – my friends, family and colleagues – so many of them were at a point where they felt that the weight on the scales was defining who they were, rather than the other way around. As someone who always supported loving yourself, I couldn’t understand why weight-gain was making me feel so down… But it didn’t help when I opened up to my close circle and they retorted ‘Oh, you don’t need to lose weight! You look fine!’

Everyone feels comfortable in a different way, and for me I knew my body wasn’t thriving because of both my health my low self-confidence. Not only was I feeling uncomfortable, but I had been diagnosed with Hashimoto’s Disease: an autoimmune disorder that gave my thyroid troubles to this day. So, after plentiful research, I decided to do something about it. I became a qualified nutritionist, started learning about women’s health, and began meeting other nutritionists and naturopaths to create something that all women could use if they were struggling with confidence in themselves. I wanted to create something that would help women – without them feeling ashamed for wanting to lose weight in the first place.

The launch: How did you start out in the beginning?  

I have always been a passionate entrepreneur; I was running a swimsuit brand when Slim By Nature was born. At one of our collection launch events, I actually ripped my dress – which all happened at about the same time that I was struggling with my weight. This was a bit of a turning point for me. A month later I sold my swimsuit business and started up Slim By Nature.I had already spent so much time educating myself, getting qualified, and meeting the right people… I just had to put it into action. I felt like I had no start-up but when I realised my passion for business and my new passion for health had the potential to become one, I just had to go for it.

In the early days, I was constantly on the phone to ladies who were interested – talking to them, discussing their goals, explaining my story, and supporting them through their journey. I got help wherever I could with creating a website, and I was packing parcels into the early hours of the morning just to make sure the service I was providing was exceptional. I really and truly went all in.

It wasn’t only like this for the beginning though. It took years to get past the point of a one-woman-show. But I truly believe that what kept me going was that I had found my passion. Every phone call with a client asking questions was absolutely worth it when she came back to me 4 weeks later with unbelievable results. Every late night packing and early morning still dragging my daughter to school was worth it when I would get one 5-star review on my small Facebook page. I had found a second passion for health and wellness, and I was doing what I loved by combining it with business. I could help women change their lives and be my own boss.

The innovation: What was the biggest breakthrough for you with your business?  

I think the moment I had a breakthrough was when I finally realised I needed help. I was flooded with parcels, customer service, phone calls, emails, advertising, marketing… I just couldn’t do it all alone anymore! That for me was like, ‘wow, this could be something’. It was both terrifying and exhilarating to think that what I had created could become more. I could help more women, I could share my message, and I could keep working on my true passion. 

Once I got help, the team just grew. And there is absolutely no better feeling. I had an array of talent just bursting with ideas and excitement – all beautiful women who had tried my program, seen the potential, and believed in our brand, and only last week we welcomed two new creative gentlemen to our all-women community!

All of my employees and talented creatives that I work with today allow us and push us to move in the right direction. We have built a huge community of supportive women, and the entire team has become a close-knit family. A day in the office will consist of packing, brainstorming, serving walk-in clients, phone calls with clients, ‘lives in the Facebook group, and so much more.  

Interacting with our beautiful community and seeing how large and supportive it has become has been such a breakthrough. We are constantly looking to add value and create something more for our ladies.  

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