Beautiful, 100% Merino Knitwear Inspired by the Cornish Coast 

The drive: What challenges have you overcome? 

My biggest challenge is definitely my fear of technology associated with building and developing my business. I also spend a lot of time worrying about the sustainability of Coastal Baby and how we can scale it up as the business develops. My star sign is Leo and like a lion I am a strong character with a positive attitude and very rarely admit defeat – sometimes to my detriment which can backfire. However, I feel in the last two years I have learnt a lot and regularly enrol in online business workshops to meet new, like-minded people like myself who offer a new perspective – it can feel like a breath of fresh air! 

For better or worse: What are the pros and cons of running your own business? 

The pros are…

  • The freedom of being my own boss. 
  • I love the creative design element of my business. 
  • Scheduling photoshoots and working with our beautiful baby brand ambassadors. 
  • Beach photoshoots showcasing our products. 
  • Promoting merino as an all-round natural and sustainable choice for your baby. 

The cons are…

  • The time it takes to get a business up and running. 
  • Constantly wondering if I am doing enough.
  • Always thinking about the budget and the bottom line. 
  • Wondering if my business is going to be a success. 
  • Time management is essential and there is never enough time in the day! 
Hopes and dreams: What next? 

My dream would be to successfully scale up Coastal Baby so I could reduce my London work and enjoy more family time in Cornwall: a beautiful place that I am proud to call home. 


Visit the Coastal Baby website to find out more and to shop their beautiful range of merino products. You can also follow them on Facebook and Instagram.

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