Yin and Yang: How do you balance work and family?
Good question! As a fresh business there is a lot to work on, but mainly I try to think positive. The beauty/wellbeing/cosmetic industry is everywhere so coming on the market as a new brand is challenging and requires time. That’s why I prioritise my family during the day, work when my children have a nap, but most of the time the big work is done at night.
The drive: What challenges have you overcome?
The biggest challenge was making sure that I used Australian suppliers and Australian raw materials. I knew that going into this business I would have to make my products with the best ingredients, even if it meant investing more. Because like any mums out there, I want for them what I want for myself: quality.
For better or worse: What are the pros and cons of running your own business?
I am able to learn a lot more about myself and what I am capable of. Today, I know the sky is my only limit. I feel blessed to be able to create a brand that reflects who I am. In the universe of Pure Muse there is real care about mums and women that experience birth. I am very excited when I receive beautiful, positive feedback.
Being a mum and a “mumpreneur” is challenging when I am facing personal and/or professional difficulties, but it’s part of my journey as a business owner.
Sometimes things don’t turn out the way I want so I just let it go and focus on how the problem can be solved, because there are only solutions!
Hopes and dreams: What next?
First of all, I hope my brand will be recognised, loved and trusted by women. They are the ones that will contribute to the success of my company. I will see how my company goes but later I want to create gift boxes for dads as some of them deserve something too. I would also like to produce something for babies and have a range of gift boxes for the whole family.
But my main and biggest dream is a starter pack for babies who are born in unexpected conditions. Every birth is different and some women don’t have the support they need to prepare everything when baby is born. I hope this project comes to fruition one day and can help public hospitals when they face unexpected situations like early labour, denial of pregnancy, disadvantaged families, young mums, etc.
To learn more about Pure Muse and to see their full product list, check out their website. You can also join then on Facebook and Instagram.
