The drive: What challenges have you overcome?
Sustainability and eco materials are quite complex and there is a huge amount of ‘greenwashing’. Noopii©‘s vision is to be the most trusted healthcare brand and as such is completely transparent about their materials and manufacturing. It has been proven that any higher percentage in nappy sustainability severely impacts performance, breathability, softness and comfort, something the brand is not willing to sacrifice on. The brand has received the highest test result possible, certified with EXCELLENCE from Dermatest in Germany, with its range tested to be safe even for the most sensitive and delicate skin.
The brand’s commitment to the environment goes further than just its products. To off-set its carbon footprint, Noopii© supports the one billion trees planted campaign through its partners Trees That Count and contributes funds to reforestation. “We all have a duty of care and responsibility to this very special and unique land we call home. We are the Kaitaki (te reo for guardians) for future generations.”
Noopii© was born to be a market disruptor, to change conventional norms and to have a positive impact through revolutionising the nappy industry.
The Noopii© range of nappy products are designed in New Zealand, and also contain New Zealand Manuka Hydrosol to ensure products are safe and naturally antibacterial. Its entry into the market has seen the initial launch of a focussed range of products, including 6 sizes of nappies and nappy pants to suit every baby’s needs with high performance levels in mind at affordable everyday prices, so that Noopii© is accessible to all families. Its superior performance, comfort, softness, breathability and quality make for a premium product and injection of innovation and sustainability into the nappy aisle. Offering up to 12 hours of leak protection, Noopii© nappies and pants have a cotton-blend outer making them super soft and breathable, they are also free from latex, chlorine, artificial dyes and perfumes, giving parents peace of mind and providing a natural solution in baby care.
Hopes and dreams: What next?
Just six months into its official launch, and current stockist list, Noopii© has contributed over $1,200 for its charity partners and are incredibly proud to be able to make a positive difference so soon after hitting shelves.
“Our vision is to make a positive and measurable difference to parents and children around the world, whilst encouraging sensible and sustainable choices to protect our precious environment for generations to enjoy. We want to do more than make exceptional, environmentally responsible products. Noopii© exists to have a positive impact on our environment by reducing plastic going into landfills. Our environmental initiatives aim to give back and support recovery programmes for land, sea and wildlife.” said Bridget.
The brand has launched a new community health blog focussing on improving mother and baby wellbeing through education, while continuing its fight in reducing plastic and chemicals to be better-for-baby and for the planet. There are also several exciting new products being added to the Noopii© family in the coming months. Noopii© nappies and pants are currently available online and at most New World and PaknSave supermarkets in the South Island only, and in Super Value and Fresh Choice stores nationwide. Noopii© has a fantastic subscription service to provide a safer, more efficient and affordable way to buy nappies, plus free shipping.
Noopii© nappies naturally.
To find out more, or to stock this innovative and forward-thinking brand, visit the Noopii© website and join their communities on Facebook and Instagram.
