The drive: What challenges have you overcome?
A single paragraph can only scratch the surface of the challenges we’ve faced along this journey – many of which are still too fresh to fully reflect on. One day, we’ll look back and laugh, but for now, one of the biggest hurdles has been the mindset shift required to run a business.
In our personal lives, we live by mantras like “love yourself”, “don’t compare yourself to others” and “you are enough”. However, in business, it’s different – you’re forced to compare, compete and measure your worth against others. It’s a stark contrast to our personal beliefs, but it’s a reality we’ve had to embrace.
Another significant challenge, especially in today’s economic climate, is competing against ‘mass production’ so to speak. Many people understandably prioritise affordability over quality during tough times. While we respect that, it makes it harder for us to compete when our focus is on providing a premium service. Each order is processed with immense love, care and attention to detail – one mother’s batch at a time. We can only hope this dedication is appreciated for the value it truly brings.
For better or worse: What are the pros and cons of running your own business?
The level of responsibility and accountability is what truly sets a business owner apart from an employee. At the end of the day, your business is a direct reflection of you – it represents who you are and what you stand for. That comes with a lot of pressure, and the truth is, you never really get to switch off (as much as people say it, it’s completely true!).
On the flip side, the pros are already worth it in many ways and will be even more so in the long run. Even now, it’s incredibly rewarding to have the freedom to make decisions that align with what’s most important to you – like being able to say, “We’re closing over Christmas” because that’s what matters to you and your family. At the end of the day, you get to make the rules, and there’s something undeniably satisfying about that!
Hopes and dreams: What next?
Our hopes and dreams for The Milk Fairy are simple yet profound: to continue growing and evolving. It might sound cliché, but from the beginning, we’ve always aspired to create a platform that allows us to make a meaningful difference.
Our vision is for the business to reach a point where we can make substantial contributions to charities and profoundly impact the lives of mums, babies and children. It’s this bigger purpose that keeps us motivated, especially during these busy years with young children. Knowing that what we’re building is bigger than us and has the potential to touch so many lives is what drives us forward every day.
Visit The Milk Fairy website to find out more, and connect with them on Facebook, Instagram and TikTok.
