Jenna Welsh is a mum, designer, sewer and founder of Motlied Kids, a beautiful brand of baby clothing and accessories that not only function well, but allow both mums and babies to express their own style. With a focus on natural fibres like cotton and merino that do not irritate fresh skin and are naturally absorbent, hypo-allergenic and temperature regulating, Jenna designs, sews and uses all of the Motlied Kids products. From turbans, sun hats and children’s clothing to womenswear and products for new mums, you can be sure your items have been made with love and care, and look great! Here, Jenna talks to The Natural Parent Magazine about bringing her passion to life.
The passion: What inspired you to set up your business?
The first time I ever dared to mention this dream business was to my midwife while I was pregnant. I had always sewn since I was in high school and got a post-graduate diploma in fashion design. Becoming a mum finally gave me the confidence to give it a go. I figured if I could grow and birth and raise an entire human being then there was nothing I wasn’t capable of anymore!
The launch: How did you start out in the beginning?
My son was about 5 months old and I’d seen a local market being advertised. I worked flat out for 6 weeks to get enough stock together and then opened my website about a month later. The rest is history.
The innovation: What was the biggest breakthrough for you with your business?
My biggest turning point was investing in 1:1 business coaching from Sarah Airey (@sarah.airey.co). I understood design, construction and my product but social media marketing was hard work that I was unfamiliar with. Having some structured guidance with Instagram changed my whole business within 3 months.
Yin and Yang: How do you balance work and family?
As a solo mum, the balance is my biggest issue. I work constantly while my son is at daycare 3 mornings a week, then when he naps and is in bed in the evening. The key for me has been ensuring I have some nights off each week, having a full day off social media each week and not working on the weekend.