The drive: What challenges have you overcome?
Covid has been a game changer. I’ve had to look at new ways to import, as air mail is nonexistent or ridiculously expensive. Constantly changing algorithms on social media is incredibly challenging too. When I first started, I’d put a post on my business page and sell out within minutes and have hundreds of interactions. That is no longer the case, so I need to get creative.
For better or worse: What are the pros and cons of running your own business?
The cons would be trying to switch off. My business is always on my mind. I do a lot of reading and research at night and have to force myself to put it away.
The positives far outweigh the negatives. I can work whenever I want. When my grandchildren have an assembly or sports carnival at school, I can attend. I can take my kids to their appointments without worrying about getting time off. When my kids are sick, I get to be with them. The best part is I work from home so I don’t have to wear a mask all day.
Hopes and dreams: What next?
I have a new nappy design with a very special meaning that I hope to launch in the next few months. It will be factory made with many amazing features and one of a kind. I’m really excited by this one and what’s better, my 16-year-old autistic daughter is helping me with the fabric design
Visit the Askels website to find out more and to browse their gorgeous range. You can also join their communities on Facebook and Instagram.
